Just read the article below published in Automotive News and it looks like the ad guys over at Jeep may finally be getting the message and will start directing their marketing toward the right audience - The Millennials" as opposed to hard core rock crawlers! I'm interested to see what these so called "spots" will look like as well as the photos that get posted up embodying the "Renegade Spirit". Fiat Chrysler launches millennial marketing push for Jeep Renegade The Jeep brand is going after millennials with a marketing push on TV and social media for the new Renegade subcompact SUV. Jeep is partnering with NBCUniversal, which will air TV network-specific spots on several channels asking viewers to share photos on Twitter and Instagram that embody the “Renegade Spirit.” Participants will use the hashtag #RenegadeLifeContest. Some of the photos will appear on future spots, the companies said today. The Renegade, assembled in Italy, is expected to reach showrooms in March. The base price starts at $18,990 including shipping. The commercials, which began airing Sunday, will appear on the Bravo, E!, NBC Entertainment and Syfy cable channels. Each channel will have custom spots in addition to “Renegade Life” online hubs that will aggregate the photos in real-time for people to see. http://www.autonews.com/article/20150209/RETAIL03/150209849/fiat-chrysler-launches-millennial-marketing-push-for-jeep-renegade
